April 2026
Beginner
752 pages
20h 38m
English
Content preview from Starting a Business All-in-One For Dummies, 4th Edition
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Chapter 1
Your Business in Context
IN THIS CHAPTER
Analyzing the feasibility of your business idea
Figuring out your industry
Doing research on your industry
Determining where you fit in
Targeting a new product for the market
This chapter starts at the very beginning, looking at how to step back and see a potential start-up business in the context within which it operates. Not every business is a good idea at the time and place where it is born. You could save yourself some heartache by examining the external factors that will affect your business — whether you like it or not. If you choose the right business at the right time and the right place, your chances of success are much higher.
Introducing the Feasibility Analysis Framework
Feasibility analysis consists of a series of tests that you conduct as you discover more and more about your opportunity. After each test, you ask yourself if there is anything that prevents you from moving forward or if you still want to do so. Feasibility ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.