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Starting a Business All-in-One For Dummies, 4th Edition
book

Starting a Business All-in-One For Dummies, 4th Edition

by Paul Tiffany, Eric Tyson
April 2026
Beginner
752 pages
20h 38m
English
For Dummies
Content preview from Starting a Business All-in-One For Dummies, 4th Edition

Book 2

Planning for Your Business

Contents at a Glance

  1. Chapter 1: Writing a Business Plan
    1. Understanding Why Planning Matters
    2. Identifying Your Planning Resources
    3. Putting Your Plan on Paper or in Cyberspace
  2. Chapter 2: Finding the Funding
    1. Starting with a Plan
    2. Tapping Friendly Money
    3. Finding an Angel Investor
    4. Determining When It’s Time for Venture Capital
    5. Finding More Ways to Finance Growth
  3. Chapter 3: Setting Your Franchise’s Wheels in Motion
    1. Surveying Your Options for Locale
    2. Locating Your Franchise’s Habitat
    3. Understanding Protected Areas, Exclusive Areas, and Encroachment Policies
    4. Signing the Lease
    5. Meeting Your Franchise’s Requirements
    6. Getting the Goods: Merchandise and Supplies
    7. Receiving Merchandise
    8. Maintaining Inventory
    9. Getting Good Training for Yourself and Your Management
  4. Chapter 4: Starting a Home-Based Business
    1. Looking at the Basics of Home-Based Business
    2. Examining the Good News and the Bad
    3. Taking the Home-Based Business Quiz
    4. Starting Something from Scratch
    5. Transitioning into Your Home-Based Business
  5. Chapter 5: Creating an Online Presence for Your Business
    1. Mapping the Customer Experience
    2. Maximizing Performance for Profitability
    3. Establishing Page Goals
    4. Mapping Your Route to a Successful Site
    5. Putting Your Best Site Forward
    6. Testing Your Design Assumptions
  6. Chapter 6: Starting with the Right Legal Structure
    1. Choosing a Legal Form for Your Business
    2. Going It Alone: The Sole Proprietorship
    3. Choosing the Partnership Form
    4. Considering the Corporation
    5. Looking for Flexibility: ...
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Publisher Resources

ISBN: 9781394407446