Competitive intelligence
Abstract:
Competitive intelligence is the continuous and systematic monitoring and analysing of what is happening in our business environment and how it influences and impacts our business. It is an essential activity, not least for strategic and long-term business development. Competitive intelligence is best done as teamwork to ensure that different views and perspectives are included. The work can be organised as a process following the intelligence cycle PCMAC – plan and prioritise, capture, manage, analyse and communicate. The first phase – plan and prioritise – is of crucial importance for the success of the activity as a whole. In this phase we answer the questions why we do it, which business processes and ...
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