November 2011
Intermediate to advanced
170 pages
3h 6m
English
Content preview from Strategic Business Development for Information Centres and Libraries
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Preface
Business development is essential for all business; not least the library and information service (LIS) sector. To work with strategic business development is particularly essential to ensure a viable future business that provides benefits to customers and stakeholders. We all need to have a clear picture of the aims of our business, where we are heading and what we must do to achieve our goals. The technology in the world around us is constantly changing, which in turn alters the media we manage as well as the behaviour and expectations of our customers. This of course affects the basic conditions for the business, not least in the LIS field.
Throughout this book, Margareta Nelke takes an important step to support the improvement of ...
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