July 2009
Intermediate to advanced
224 pages
7h 11m
English
Content preview from Strategic Data Warehousing
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6 Strategic Data Warehousing: Achieving Alignment with Business
Current Status of Strategic Alignment Research
e concept of strategic alignment is more than two decades old (McLean and
Soden, 1977; Chan, 1996; Henderson and Venkatraman, 1990), but improving
IS and IT strategic planning continues to rank among the major issues facing IT
executives. Strategic alignment has been identified as one of the most critical IS
issues (G.G. Lee and Bai, 2003). IS strategic alignment has been among the top five
challenges faced by senior executives over the past few decades (Chan, 1996; Chan
and Huff, 1993a) and continues to be of increasing importance today. e reason
for the interest in strategic IS alignment is because it has been shown to enhance ...
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