July 2009
Intermediate to advanced
224 pages
7h 11m
English
Content preview from Strategic Data Warehousing
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130 Strategic Data Warehousing: Achieving Alignment with Business
At Nielsen Media Research, the data warehouse was built after careful technical
evaluation consisting of both technical criteria and business metrics. e data ware-
house architecture was selected after an in-house architect researched and explored
the different options. Different data warehouse DBMSs were considered and ven-
dor evaluations were completed. Each of the vendors were quizzed on technical
and business metrics and weighted values were given to each criterion. Input was
also received from Gartner Group, and proof of concept was done for the products
evaluated. Sybase IQ was finally selected over NCR Teradata and IBM DB2.
e technology for the data warehouse was selec ...
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