July 2009
Intermediate to advanced
224 pages
7h 11m
English
Content preview from Strategic Data Warehousing
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Case Study: Strategic Alignment at Nielsen Media Research 125
manager represented both the IT and the business sides. e role of the product man-
ager is very effective in bringing about better coordination between the business and
the data warehouse. e data warehouse managers were well informed of business
plans and strategies, and the data warehouse plans sought to exploit data warehouse
capabilities to meet business needs and strategies.
e integration of business and data warehouse planning processes was also
achieved through portfolio reviews with senior management four times a year.
ese portfolio reviews drove the IT projects and defined the projects that would be
initiated. Product managers looked at high-level strategies and ...
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