July 2009
Intermediate to advanced
224 pages
7h 11m
English
Content preview from Strategic Data Warehousing
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196 Index
M
Managers
interview instrument design, 160–164
involvement in corporate strategy, 141–142
support, 59
Merging
like data from different tables, 39–40
tables, 40
Metadata, 50–52
Misalignment, 99
Model, strategic alignment, 78–80
alternatives to, 84–86
N
Nielsen Media Research, 115–133
alignment between business, plans, 122–126
architectural alignment, 122–123
communication, 125–126
integration, 124–125
knowledge sharing, 123–124
background of data warehouses, 116–117
business objective, 116
development, 117–119
architecture selection, 118
project initiation, 117
flexibility in planning, 131–133
joint responsibility between business,
managers, 120–122
involvement of managers in corporate
strategy, 121–122
senior management, commitment,
120–121
overview of compa ...
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