
72 Strategic Data Warehousing: Achieving Alignment with Business
Data quality assurance must be integrated into the data warehousing process
from planning to implementation to ensure good data quality that supports orga-
nizational activities. Because data warehouse users access quality relative to their
requirements and needs, enhancing data quality in the data warehouse environment
means addressing a variety of issues. Data quality could be enhanced by addressing
the issues in a systematic manner. To improve data quality, the organizational activ-
ities the data warehouse supports needs to be determined. Next, the data sets that
support ...