Case Study: Strategic Alignment at Raymond James Financial 145
Integration of Business and Data Warehouse Planning
Integration between business and data warehouse plans is critical to strategic align-
ment and successful adoption of the data warehouse. At Raymond James Financial
the data warehouse planning process was not well aligned with the business visions
and plans. is situation was leading to poor alignment.
Initially, in the first 2 years, the data warehouse was aligned to business strate-
gies. But following changes to the business strategies and business demands, the
data warehouse’s speed of change, to meet these changes in strategic direction and
demands, was slow. e filtering down of business plans through the management
layers ...