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Strategic Mobile Design: Creating Engaging Experiences by Joseph Cartman, Richard Ting

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Chapter 2. The Mobile Experience for a Global Audience

Global developments in technology and mobile strategies continue to push regional industries forward and progressively enhance mobile capabilities worldwide. GSM has become the world’s leading standard, with well over 450 GSM operators functioning globally. These numbers continue to grow each year, providing a base foundation for the faster-speed-generation networks, such as 3G and beyond, which currently exist in major metropolitan cities.

From New York to Tokyo, how do mobile projects adapt to users’ mobility within these environments? How do they add value to the physical context of the users’ interests, their commutes, and/or their needs? What is the context in which they will engage with ...

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