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Strategic Mobile Design: Creating Engaging Experiences by Joseph Cartman, Richard Ting

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Chapter 5. Designing for Your Audience and Their Handsets

Understanding users’ behavior and how they interact within the mobile landscape plays a critical role in the mobile development process. Gathered market intelligence allows development teams to apply their findings to strategic roadmaps and improve a project’s execution. Not only does this assist with the presentation of content, but also in the desired delivery method for the target audience. Each method presents new challenges, explorations, and creative opportunities.

Using Statistics

Knowing a project’s target audience is the first step into any project. Who is the audience? Is the proposed project idea properly suited for them? Will the audience respond to the project’s goals as expected? ...

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