Chapter 9. Location-Based Mobile Shopping

Name: Alex Muller

Occupation: Founder, CEO, Slifter

Device: Uses an iPhone to demo Slifter because it looks the best, and uses a BlackBerry for real work.

Mobile Data Habits: Consumes mobile content that includes SMS, mobile web, and native applications very often. Has about 40 phones at work, so consuming mobile data pretty often may be an understatement.


Slifter is an online, mobile service/application that helps consumers find and share good shopping deals on the Web or on the phone. By using local product data feeds supplied by retailers, Slifter provides an innovative, web-based, mobile-shopping experience to users. No matter where you are or whenever it is, Slifter allows consumers to search ...

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