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Strategic Mobile Design: Creating Engaging Experiences by Joseph Cartman, Richard Ting

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Chapter 3. Designing for a Progressive Medium

Mobile is a medium that won’t stand still and refuses to be pigeonholed. As a medium, it has constantly evolved over the last decade and has been reinvented in ways never imagined. Mobile started as a medium for voice calls (see FIGURE 3.1), then branched out to include text messaging, web access, robust native applications, location-based awareness, and rich social networking. It now serves as a platform for multidevice convergence. Your mobile device is now your camera, MP3 player, email tool, and calendar all rolled up into one device.

1980s-era brick cell phone FY8850 (voice-only mobile).

Figure 3.1. 1980s-era brick cell phone FY8850 (voice-only mobile). ...

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