CHAPTER 7

“The Future Ain’t What it Used to Be!”

In this chapter, we apply the tools of strategic risk management to a current (as of 2019) strategic challenge: the long-term, tectonic changes in the automobile industry. We’ll employ our SRM tools to peer into the competitive future for three companies affected by the rise of self-driving (autonomous) vehicles (Canon), by ride hailing and ridesharing (State Farm Insurance), and by electric vehicles (the Coca-Cola Company).

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Lawrence Peter Berra (1925–2015) attended a movie with his friend Jack Maguire one afternoon when both were teenagers. The movie featured a short piece on India, and Maguire ...

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