Strategy in Emerging Markets

Index

adaptation, 46, 50, 54, 69, 71–5, 81, 87–92, 217, 224–6, 243

Albaum, 63, 75

American Telephone&Telegraph, AT&T, 93

Andrews, 27–30, 39, 67

Ansoff, 27–32, 35

Atlantic Telecommunications, 93, 100, 102, 112, 114, 120, 206

Australia, 6, 112

Bain, 54

Banverket, 94

Barclays Merchant Bank, 103

Barnett, 28, 32, 47

Beesley, 7

Bell Cablemedia, 148, 165, 231

Bell Canada, 103

Bell South, 7

Berg, 126, 128–30

Bergendahl-Gerholm, 5

Björkman, 187, 232, 234

Bohlin, 5

Bourgeois III, 61

Bower, 7

brand identity, 11, 34, 41–7, 62, 237

British Petroleum, 103

British Telecom (BT), 6, 14, 17, 20, 81, 89, 93, 98, 102, 114, 176, 201, 206

Brown, 164–5, 231, 236

Brunei, 123, 182

Bryan-Brown, 152, 156, 161

Burgelman, 28, 32, 47

Burton, 5

business

climate, 60, 68

element, ...