April 1992
Intermediate to advanced
112 pages
2h 11m
English
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To get the commitment of your people to the objectives you want to achieve, you must understand what they want to get out of their work and their association with you. You need to understand what motivates people at work to do a good job. And the first reality is that you do not and cannot motivate them. We all motivate ourselves and no one else.
When a team outgrows individual performance and learns team confidence, excellence becomes a reality.
—JOE PATERNO
HEAD FOOTBALL COACH, PENN STATE UNIVERSITY
There is a motivation theory that provides a universal key to what motivates people to be productive ...
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