March 2024
Beginner to intermediate
320 pages
6h 20m
English
book
Super Deciders
by Stefan Brusoni, Claudio Feser, Karolin Frankenberger, Daniella Laureiro-Martinez
Content preview from Super Deciders
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Appendixes
- Appendix 1 – Description of Alpina Travel Group (ATG)
- Appendix 2 – Curriculum Vitae, Isabelle Dubois
- Appendix 3 – Case 1: The Economy
- Appendix 4 – Case 1: The Travel Market
- Appendix 5 – Case 1: The Financial Situation
- Appendix 6 – Case 2: Digital Trends in the Travel Industry
- Appendix 7 – Case 2: Competition Review
- Appendix 8 – Case 2: Trends and SWOT Analysis
- Appendix 9 – Case 3: International Expansion Data
- Appendix 10 – Case 4: ATG Employee Survey
Appendix 1 – Description of Alpina Travel Group (ATG)
At year of appointment of Isabelle as CEO.
| Description: | ATG is a medium-sized, independent tour operator. ATG has grown continuously since it was founded and enjoys an excellent reputation as a specialist in planning, designing and coordinating travel. |
| Headquarters of the company: | Zurich |
| Chief Executive Officer (CEO): | Isabelle Dubois |
| Chairman of the Board of Directors: | Carlo Proconi |
| Group Executive Team (GET): | Hugo Werner (CFO) |
| Frank de Vries (Chief Sales Officer International) | |
| Conny Keller (Chief Sales Officer Switzerland and Chief Marketing Officer) | |
| Alessandro Rossi (Chief Information and Operations Officer) | |
| Alison Brown (Chief Human Resource Officer) | |
| Number of customers: | Roughly 2.5 million. |
| Revenues: | CHF 1.3 billion |
| Number of employees: | Roughly 1,800 globally. |
| Infrastructure: | 280 Agencies and 3 hotels. |
| Sales: | Own agencies as well as roughly 7,000 partner agencies in Switzerland, Germany, Austria, The Netherlands, Belgium, ... |
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