Super Deciders

Appendixes

• Appendix 1 – Description of Alpina Travel Group (ATG)
• Appendix 2 – Curriculum Vitae, Isabelle Dubois
• Appendix 3 – Case 1: The Economy
• Appendix 4 – Case 1: The Travel Market
• Appendix 5 – Case 1: The Financial Situation
• Appendix 6 – Case 2: Digital Trends in the Travel Industry
• Appendix 7 – Case 2: Competition Review
• Appendix 8 – Case 2: Trends and SWOT Analysis
• Appendix 9 – Case 3: International Expansion Data
• Appendix 10 – Case 4: ATG Employee Survey

Appendix 1 – Description of Alpina Travel Group (ATG)

At year of appointment of Isabelle as CEO.

Description:	ATG is a medium-sized, independent tour operator. ATG has grown continuously since it was founded and enjoys an excellent reputation as a specialist in planning, designing and coordinating travel.
Headquarters of the company:	Zurich
Chief Executive Officer (CEO):	Isabelle Dubois
Chairman of the Board of Directors:	Carlo Proconi
Group Executive Team (GET):	Hugo Werner (CFO)
	Frank de Vries (Chief Sales Officer International)
	Conny Keller (Chief Sales Officer Switzerland and Chief Marketing Officer)
	Alessandro Rossi (Chief Information and Operations Officer)
	Alison Brown (Chief Human Resource Officer)
Number of customers:	Roughly 2.5 million.
Revenues:	CHF 1.3 billion
Number of employees:	Roughly 1,800 globally.
Infrastructure:	280 Agencies and 3 hotels.
Sales:	Own agencies as well as roughly 7,000 partner agencies in Switzerland, Germany, Austria, The Netherlands, Belgium, ...