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Sustainable Marketing
book

Sustainable Marketing

by Paul Randle, Alexis Eyre
December 2023
Beginner to intermediate
328 pages
9h 9m
English
Kogan Page
Content preview from Sustainable Marketing

PRAISE FOR SUSTAINABLE MARKETING

‘I love this book! A Big Idea to help turn the sector from climate destroyer to climate champion. And, crucially, a practical route map for everyone in the sector to turn this dream into day-to-day reality.’

Mike Barry, sustainable change agent and former Director of Sustainable Business at M&S

‘A blueprint for saving marketing as a profession in our chaotic times. Marketing has become synonymous with overconsumption, but, as this book so clearly articulates, there’s another way forward, in which marketing makes sustainable solutions not just possible, but desirable. Every marketer must read this book or be left behind as sustainability skills become a must-have on every CV.’

Solitaire Townsend, Co-Founder and ...

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Publisher Resources

ISBN: 9781398613140