Skip to Content
Sustainable Marketing
book

Sustainable Marketing

by Paul Randle, Alexis Eyre
December 2023
Beginner to intermediate
328 pages
9h 9m
English
Kogan Page
Content preview from Sustainable Marketing

18

Call to action

The wonderful Dr Victoria Hurth started our book with the acronym BAU. It feels appropriate that we close it with another, which is deeply connected to both marketing and the whole purpose of this book: your CTA (call to action).

Business as usual is not sustainable. The proof is in our news every single day and for an increasing number of people in their daily lives. If you were not aware of marketing’s role in creating the world we are in today, then we hope that we have helped the light bulb go on. We didn’t set out to be gentle, nor did we set out to blame anybody particularly. Marketing is populated with wonderful creative and insightful individuals, just stuck with a bunch of old thinking. But we have the power to help ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Tourism Marketing

Tourism Marketing

Devashish Dasgupta
The Human Factor in AI-Based Decision-Making

The Human Factor in AI-Based Decision-Making

Philip Meissner, Christoph Keding
The Hidden Cost of AI-Assisted Creativity

The Hidden Cost of AI-Assisted Creativity

Léonard Boussioux, Anil Doshi, Oliver Hauser, Kartik Hosanagar

Publisher Resources

ISBN: 9781398613140