Call to action
The wonderful Dr Victoria Hurth started our book with the acronym BAU. It feels appropriate that we close it with another, which is deeply connected to both marketing and the whole purpose of this book: your CTA (call to action).
Business as usual is not sustainable. The proof is in our news every single day and for an increasing number of people in their daily lives. If you were not aware of marketing’s role in creating the world we are in today, then we hope that we have helped the light bulb go on. We didn’t set out to be gentle, nor did we set out to blame anybody particularly. Marketing is populated with wonderful creative and insightful individuals, just stuck with a bunch of old thinking. But we have the power to help ...
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