December 2023
Beginner to intermediate
328 pages
9h 9m
English
NB: page numbers in italic indicate figures or tables
1.5 degrees Celsius, target of 44–45, 90, 132
3Cs, the 57
3Ps, the 19
4Ps, the 70, 71, 72, 73–74, 128, 184, 246
of marketing 127
‘10 Cs of the Modern Marketing Mindset’ 148
ad fraud 158
Advertising Association 143
Advertising Standards Authority (ASA) 138, 278, 281
AdWeek Europe 163
ageism 107
Aker Technologies 29
American Cyanamid Company 74–75, 76
American Petroleum Institute 104
Amnesty International 116
Apple 156
Argos 158
Aroncyzk, Melissa 104
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