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Sustainable Marketing
book

Sustainable Marketing

by Paul Randle, Alexis Eyre
December 2023
Beginner to intermediate
328 pages
9h 9m
English
Kogan Page
Content preview from Sustainable Marketing

INDEX

NB: page numbers in italic indicate figures or tables

1.5 degrees Celsius, target of 44–45, 90, 132

3Cs, the 57

as a career 58–59

as a citizen 59–60

as a consumer 57–59

3Ps, the 19

4Ps, the 70, 71, 72, 73–74, 128, 184, 246

of marketing 127

‘10 Cs of the Modern Marketing Mindset’ 148

ad fraud 158

Ad Net Zero 166, 232

Advertising Association 143

Advertising Standards Authority (ASA) 138, 278, 281

AdWeek Europe 163

ageism 107

Agenda 21 56, 60

Agenda 2030 56, 60, 174, 176

air pollution 24–25

Aker Technologies 29

AkzoNobel 131, 215, 265

Alphabet 156, 246

Amazon 86, 156, 171, 246

American Cyanamid Company 74–75, 76

American Petroleum Institute 104

Amnesty International 116

Anthropocene, the 5–6, 83

Apple 156

Argos 158

Aroncyzk, Melissa 104

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Publisher Resources

ISBN: 9781398613140