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Sustainable Marketing
book

Sustainable Marketing

by Paul Randle, Alexis Eyre
December 2023
Beginner to intermediate
328 pages
9h 9m
English
Kogan Page
Content preview from Sustainable Marketing

3

Deciphering the world of sustainability

Jargon busting

Many of the breakdowns between marketing and sustainability to date result from a lack of common language. As part of the transition to becoming a more sustainable marketer, it is useful to find that common ground with your sustainability counterparts in order to manoeuvre more effectively in this space. You may find that understanding these areas not only helps you communicate your company’s wider sustainability objectives better, but you may also need to adopt much of this thinking into how you strategically think and operate going forward.

We have picked out a few of the really big topic areas that generally take up the majority of the conversations between departments, though many ...

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Publisher Resources

ISBN: 9781398613140