December 2023
Beginner to intermediate
328 pages
9h 9m
English
Content preview from Sustainable Marketing
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Capability development and the parallels to digital transformation
Learning from the digital transformation of marketing
Marketing is no stranger to change. As we explored in Chapter 4, some peg its origins as far back as our cave-dwelling times, when early creatives scrawled ‘buy one club, get one free’ ads on the wall next to a picture of the family mammoth. Over the centuries and (more sensibly) years, it has consequently benefitted from the relentless introduction of new technologies, including the printing press, radio, TV, the internet, mobile, data and the Metaverse. Right now, we are all staring at a tsunami of AI wondering if we will have jobs by the end of the page.
For many of us, however, the era of digital transformation is ...
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