December 2023
Beginner to intermediate
328 pages
9h 9m
English
Content preview from Sustainable Marketing
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The need for a new role for marketing
A situation recap
As you have probably started to gather, marketing is in a world of turmoil currently. We have economic models starting to change the way our organizations operate yet marketing has never been brought to the table to consider its role in the transition. We have a mass migration of disenfranchised but amazingly skilled marketers leaving the function in pursuit of more purpose-driven roles elsewhere. Greenwashing claims continue to come in thick and fast causing many companies to either hide away for fear of being exposed and customers to rapidly lose trust in what brands are saying. Agencies, for the first time in history, are lagging behind their clients in terms of their knowledge and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.