Contents
1 Creating Visual Analytics with Tableau Desktop
The Shortcomings of Traditional Information Analysis
The Business Case for Visual Analysis
Three Kinds of Data that Exist in Every Entity
How Visual Analytics Improves Decision-Making
Turning Data into Information with Visual Analytics
The Tableau Software Ecosystem
Tableau Desktop and Tableau Reader
Introducing the Tableau Desktop Workspace
Using the Workspace Controls Effectively
The Start Page and Data Connection Page
What You Need to Know about the Menu
The Data Window, Data Types, and Aggregation
Building Visualizations with the Row and Column Shelves
Number of Records, Measure Values, and Measure Names
Understanding Color in Icons and Pills
Using the View Cards to Identify Trends and Outliers
How the Status Bar Helps You Understand Visualizations
Saving Time by Using the Show Me Button
Connecting to Database Sources
Connecting to Public Datasources
Measure Names and Measure Values
Knowing When to Use a Direct Connection or a Data Extract
The Flexibility of Direct Connections
The Advantages of a Data Extract
Using Tableau's File Types Effectively
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