Are you convinced that it's time to talk less and say more in today's world of short attention spans? Now that you've read the book, you know that your performance and personal ratings can soar by taking three simple, yet profound, incremental steps.
Connect to what others want and value to grab their attention.
Convey with portion control to create clarity, not confusion.
Convince them to personally commit and take a specific action.
Capitalize on these steps and you'll have the communication horsepower to become a stellar leader. Why? These steps correspond to the three biggest communication challenges facing leaders today:
Getting people's attention in a distractiondriven world.
Cutting through information overload so others are crystal-clear on what you want or what you offer.
Moving people to commit to action when they're being pulled in so many other directions.
In today's communiclutter society, you cannot be a strong leader with weak communication skills. Leadership requires that you rise above the clutter to become the voice that others listen for and respond to positively.
Unfortunately, smart communication is not a skill that most people pick up in business school. I believe that's a shame, because this gives you the edge to lead at your best and outperform competitors. Chances are you've risen as far ...