
CONCLUSION 201
These results show that, on average, negative returns during the one-year
(10,250) postannouncement period are more than one and one-half times as large
as the negative announcement period returns (–1,0). This negative postannounce-
ment drift is somewhat larger for firms with a relatively high percentage of market
capitalization accounted for by intangible assets.
5
There is no evidence that the
amount of negative postannouncement period drift depends upon firm size, when
firm size is measured by market capitalization.
Thus, it appears that not all of the negative valuation effects tied to goodwill
write-off announcements are realized by the ...