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earlier by AT&T for the cable operations of Tele-Communications, Inc., the

second largest cable provider. In 1998, the going rate was $2500 per subscriber.

To justify such a premium price, AT&T planned to offer its 16 million cable

TV customers a broad array of telephone, Internet, and TV services. In that

vision, customers would only need one cable into their homes and would receive

one lower priced bill, according to the company. AT&T claimed it could save con-

sumers 20–25% off their cable and telephone bills. The expanded service would

include local, intrastate, and long-distance phone calls; cable; and Internet access

for a flat, monthly fee. Extra ...