September 2012
Beginner to intermediate
320 pages
8h 50m
English
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FIVE
Finding the New Consumer
The Urban Centers and Rural Communities
Where to look for the newly affluent consumers, why smaller cities will turn out to be even more promising than the big cities, and how to prosper from the infrastructure and agricultural revolutions that will drive incomes and service availability up
IF YOU GO TO SHUNHEZHUANG, a two-hour drive from Beijing, near Gaobeidian, you will find a small village. Its population is about a thousand. Farms are small—about an acre or less. The farmers typically plant wheat and corn, rotating them on an annual basis.
Deep in the northeastern province of Hebei, this corner of China is no rural idyll. The summers are hot and humid, and the winters are harsh. There are next to no wild animals, ...
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