How a vast new generation of digital consumers uses the Internet and mobile devices, creating an unprecedented level of connectivity and commercial opportunity for businesses ready to make the right moves
MEET JING. SHE IS ONE of a new generation of netizens who live their lives in the all-too-real virtual world of the Internet. Jing, twenty-eight and single, lives in Beijing. She is a young professional with a master’s degree and a monthly income of around $1,200.
Jing spends almost all day connected to the Internet. “All my needs can be met in the digital world—products, information, everything,” she says. E-commerce and m-commerce—business conducted over a mobile device—already ...
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