SIX
The Power of the Purse
The New Female Consumers

Who they are, what they want—their dreams and desires—and what China and India need to do to foster a faster-growing female economy

LIU YITING’S MOTHER, WEIHUA, TESTED her at the age of three to see how her young prodigy was progressing. For three years, Weihua had been working on Yiting’s education at home, beginning when Yiting was just fifteen days old. From the start, her parents would never use baby talk. They studied pictures, listened to music, and spent hours on language development with their child. But they would do much more. Over the next fifteen years, Yiting combined her raw intelligence with extraordinarily hard work to become a poster child for the next generation of women of ...

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