House and Home
The “Des Res,” Furniture, and the Fridge

The rise of home ownership and how companies can satisfy the needs of house-proud consumers for mortgages, decoration, and household appliances

IT WAS A MOMENT OF great celebration as Jaideep and his wife, Saumya, conducted a griha pravesh. After months of preparation, the young couple were giving thanks to the Hindu deities and finally moving into their new home: an apartment on the eleventh floor of a high-rise complex in Whitefield, one of Bangalore’s best suburbs.

Surrounded by family and friends, and with a pandit, or priest, chanting from the ancient Vedic scripts for the duration of the two-day festival, this housewarming gathering was a blend of old and new. The aroma of marigold ...

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