9The Law of Familiarity
“In politics, familiarity doesn’t breed contempt. It breeds votes.”
—Paul Lazarsfeld, sociologist
The first time I heard about Mark, I was in desperate need of a consultant who could design a corporate training program for a rush project set to launch in less than two weeks. I had a new business and was working on a project for only my second client, and I needed help pulling it together, fast. I put out feelers and all roads led to Mark. After the two of us talked a few times to get acquainted and discuss the project, I hired his firm for the assignment. I also joined his e-mail list and began getting his weekly messages that contained inspiring quotes and ideas for staying motivated.
Over the coming months we had little ...
Get The 11 Laws of Likability now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
