Appendix B
Discovery-Driven Planning Case Study: BestBots
The following case study illustrates how to perform discovery-driven planning, using the approach described by McGrath and MacMillan in the Harvard Business Review.1 The case study uses publicly available data regarding the global wet-floor robotics industry,2 but dates have been shifted forward three years for didactic purposes. The subject of the case study, BestBots, is a fictional company.
1. Rita Gunter McGrath and Ian MacMillan, “Discovery-Driven Planning,” Harvard Business Review, July–August 1995, https://hbr.org/1995/07/discovery-driven-planning
2. Andrew Murphy, “Domestic: Robotics Outlook 2025,” Loop Ventures, International Federation of Robotics, June 7, 2017, http://loupventures.com/domestic-robotics-outlook-2025 ...
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