Design thinking is about solving other people’s problems. It’s a process that gets us out of our heads and helps us see things from another person’s perspective so we can understand their wants and needs.
To do this, we need a baseline. We need to define the current state of things—to come up with a clear understanding of who we are designing for, what their experiences are like, and what problems we want to solve for them. Only when we have a well-structured foundation can we build on top of it in a meaningful way.
To define this baseline, we need to create a representation of users that we can refer ...
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