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The Art and Science of UX Design: A step-by-step guide to designing amazing user experiences
book

The Art and Science of UX Design: A step-by-step guide to designing amazing user experiences

by Anthony Conta
August 2023
Intermediate to advanced
464 pages
12h 55m
English
New Riders
Content preview from The Art and Science of UX Design: A step-by-step guide to designing amazing user experiences

Chapter 4

Exploring Ideation Techniques and Tools

Images

The third step in the design thinking process is all about coming up with ideas. You must think of as many ideas as you can to explore the design space as thoroughly as possible. Once you have accomplished this, you must prioritize and choose several of these ideas to move forward with.

To explore the design space, you must ideate. The process of ideation allows you to be divergent, generative, and creative. It allows you to explore the relationships between concepts, patterns, or even existing solutions and see things in a new light.

Ideation requires you to be artistic. You rely on your ...

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Publisher Resources

ISBN: 9780138060275