The Art and Science of UX Design: A step-by-step guide to designing amazing user experiences
by Anthony Conta
Foreword
Have you noticed that almost everything we know today is in a constant state of evolution? It could be argued that almost every organism we see today has adapted into a better version of its original self. I believe that we as humans are constantly evolving, changing, and elevating to become a better version of ourselves.
I realized how true this concept was when I first met Anthony in 2018. I was living in Brooklyn, New York, as a career coach at a well-known technical training bootcamp, and Anthony signed up for one of my coaching sessions. During our first meeting, I asked him, as I routinely do in my sessions, about his background. To my surprise, Anthony explained how he’d made a successful transition from finance to entrepreneurship ...
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