May 2024
Intermediate to advanced
528 pages
19h 52m
English
book
The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition
by P D Chaturvedi, Mukesh Chaturvedi
Overview
The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5e, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design. The focus on technology and upcoming areas is a crucial feature of this edition. Sections on topics such as the use of e-mails, video conferencing, cellular phones, phone conferencing, PowerPoint presentations, and social media (Facebook, X, LinkedIn, etc.) have been updated and enriched to empower employees in contemporary organizations.
Features -
1. Inclusion of three new chapters – Storytelling (Chapter 17), Leadership Communication (Chapter 24), and Communicating Effectively with Boss (Chapter 25).
2. Continuing from the fourth edition, the fifth edition also follows a new learning design. The text’s more interactive presentation includes many new pedagogical features.
3. Communication Snapshots, Boxes and Exhibits inside the chapters have been updated to provide a wide variety of updated concepts, cases, illustrations; and examples to prepare students for communication at the workplace.
4. New Case Studies in the chapters present communication challenges and require students to apply their learning."
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