The Art of SEO, 4th Edition

About the Authors

Eric Enge is the president of Pilot Holding. He was formerly founder and CEO of Stone Temple Consulting, a leading SEO firm that served a wide variety of companies, including many of the world’s largest brands. Perficient (NASDAQ:PRFT) acquired Stone Temple in July 2018. Eric stayed at Perficient for three years to assist in the integration of Stone Temple into Perficient. Eric is also a highly regarded speaker, and regularly speaks on internet marketing topics at conferences such as Search Marketing Expo, Pubcon, State of Search, Engage, and many more. He has also been named Search Marketer of the Year by the Search Engine Land Awards and Search Personality of the Year by the US Search Awards, and the Drum Search Awards.

Eric has been a leading voice on the role of AI in SEO since 2013, including in-depth analyses of how Google has been applying AI in search. More recently he has been writing and speaking on Generative AI: its capabilities, its future, and how you can use it as an integral part of your digital marketing programs.

Stephan Spencer is an internationally recognized SEO expert, internet entrepreneur, sought-after professional speaker, and bestselling author. He is the author of Google Power Search and coauthor of The Art of SEO and Social eCommerce, all published by O’Reilly. He is the host of the podcasts Marketing Speak and Get Yourself Optimized. Stephan is the founder of the SEO and digital marketing agency Netconcepts. He invented a pay-for-performance ...