September 2023
Beginner
773 pages
22h 54m
English
Content preview from The Art of SEO, 4th Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Foreword
Welcome to the 4th edition of The Art of SEO. I’ve always valued this book through each of its prior editions, and this edition is no different. If you have an interest in learning about search engine optimization (SEO), this book is one of the best places you could possibly start.
But why does SEO remain such an important field of endeavor, and what is it that makes it worth learning? There are many driving factors for this. These include:
- SEO as a discipline predates Google. It has been around for over 25 years. As a career, it offers so many different opportunities for those who become proficient with it. Want to think like a marketer today? Search Engine Optimization offers plenty of opportunities to work with a marketing focus. Want to be a tech geek today? No problem. There are many ways to engage with SEO from a deeply technical mindset.
- In SEO, change is constant. Every two to three years, significant changes take place. The evolution of SEO has been fascinating to watch. In the very beginning, it was all about keywords. Then technical architecture became the next frontier. With the advent of Google, links became the next big thing. Following that, many drove great success by focusing on scaling content to meet user needs. And we may be entering the era of AI assisted SEO programs now. This constant rate of change makes SEO challenging, and to be successful you must be constantly learning. This can make it one of the most rewarding careers you can pursue.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.