September 2023
Beginner
773 pages
22h 54m
English
Content preview from The Art of SEO, 4th Edition
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Preface
Search engine optimization (SEO) is a field that remains little understood by most organizations. To complicate matters more, SEO crosses over between marketing and technical disciplines, so it’s not even clear where it should sit in most organizations. Yet, a successful SEO program for your website is often one of the highest-ROI activities an organization can decide to invest in.
We wrote this book to demystify this ever-changing, ever-evolving landscape. This latest edition is a complete revamp of the third edition of The Art of SEO, which was published in 2015. It covers all of the latest aspects of SEO, including EEAT and the impact of generative AI (ChatGPT, Google Bard, Bing Chat, Claude, etc.).
Who This Book Is For
You can think of this book as a complete guide to SEO 101, SEO 102, and so on, all the way through to SEO 500. As such, it can serve both as an essential manual for those seeking to learn SEO for the first time, and as an invaluable reference for those who are already experienced with SEO.
How This Book Is Organized
The first few chapters of the book represent a great starting place for those who are just beginning to learn about SEO, and the complexity of the material builds gradually from there. Chapters 5 and 6 provide you with guidance on how to get started with your SEO program, covering SEO strategy and keyword research. This is where you’ll get oriented with what the situation is in your topical area and where your best opportunities lie to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.