The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs

© Allan Kelly 2019

A. KellyThe Art of Agile Product Ownershiphttps://doi.org/10.1007/978-1-4842-5168-3_14

14. The Product Manager Role

Allan Kelly¹ 

(1)

London, UK

 

People will never love a product that you do not love. If you do not love it yourself, they feel it … they smell it.

—Steve Wozniak, Apple Co-founder¹

The Product Manager role is an inbound marketing role. It is about understanding customers, their needs and their problems. Product Managers seek to understanding what will help customers make progress with their own job and bring joy into their lives. Next, they are communicating this understanding—and the implications—to others, specifically the development team.

The defining feature of the Product Manager role is that their customers ...