O'Reilly logo

The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs by Allan Kelly

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

© Allan Kelly 2019
A. KellyThe Art of Agile Product Ownershiphttps://doi.org/10.1007/978-1-4842-5168-3_14

14. The Product Manager Role

Allan Kelly1 
(1)
London, UK
 

People will never love a product that you do not love. If you do not love it yourself, they feel it … they smell it.

—Steve Wozniak, Apple Co-founder1

The Product Manager role is an inbound marketing role. It is about understanding customers, their needs and their problems. Product Managers seek to understanding what will help customers make progress with their own job and bring joy into their lives. Next, they are communicating this understanding—and the implications—to others, specifically the development team.

The defining feature of the Product Manager role is that their customers ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required