O'Reilly logo

The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs by Allan Kelly

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

© Allan Kelly 2019
A. KellyThe Art of Agile Product Ownershiphttps://doi.org/10.1007/978-1-4842-5168-3_6

6. Customers, Users, and Stakeholders

Allan Kelly1 
(1)
London, UK
 

There is only one valid definition of a business purpose: to create a customer.

—Peter Drucker1

Personally, I dislike the term “user” because it does not respect those who engage with products, rather it makes those who use computer products sound like drug addicts. That said, “user” is the term the IT industry has adopted. No other term is as widely known.

The term customer is a potential alternative to user and does command respect. However, I think the two terms are used to describe different types of people.

Both customers and users—whether the terms describe the same people ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required