Book description
In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:
1) measuring attention
2) understanding the psychobiology of attention
3) using attention technologies to structure and protect attention
4) adapting lessons from traditional attention industries like advertising.
Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
Table of contents
- JOB #: 169614
- Title Page
- Copyright Page
- Table of Contents
- PREFACE
- CHAPTER 1 - A NEW PERSPECTIVE ON BUSINESS
- CHAPTER 2 - ATTENTION, THE STORY SO FAR
- CHAPTER 3 - DOING A NUMBER ON YOU,
- CHAPTER 4 - FROM AMOEBAS TO APES
- CHAPTER 5 - LUDDITES BEWARE
- CHAPTER 6 - THE HIDDEN PERSUADERS
- CHAPTER 7 - EYEBALLS AND CYBER MALLS
- CHAPTER 8 - COMMAND PERFORMANCE
- CHAPTER 9 - FOCUSED CHOICES
- CHAPTER 10 - OFF THE ORG CHART
- CHAPTER 11 - “YOU’VE GOT LOTS OF) MAIL”
- CHAPTER 12 - FROM MYOPIA TO UTOPIA
- NOTES
- INDEX
- ABOUT THE AUTHORS
Product information
- Title: The Attention Economy: Understanding the New Currency of Business
- Author(s):
- Release date: April 2001
- Publisher(s): Harvard Business Review Press
- ISBN: 9781578518715
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