The Attention Economy

NOTES

Chapter 1: A New Perspective on Business

1

Fifteenth-century information quoted from Joel Achenbach, “The Too-Much-Information Age: Today’s Data Glut Jams Libraries and Lives, but Is Anyone Getting Any Wiser?,” Washington Post, 12 March 1999.

2

Magazine Publishers of America, The Magazine Handbook (New York: Magazine Publishers of America, 1999), <http://www.magazine.org/resources/downloads/MPA_Handbook_99.pdf>.

3

Catalog figures are from Jonathan B. Weinbach, “Mail Order Madness,” Wall Street Journal, 19 November 1999; direct-mail figures are from Stuart Elliott, “You’ve Got Mail, Indeed,” New York Times, 25 October 1999.

4

U.S. Department of Commerce, The Emerging Digital Economy (Washington, DC: Government Printing Office, April 1998), ...