April 2001
Intermediate to advanced
272 pages
7h 25m
English
Content preview from The Attention Economy
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CHAPTER 5
LUDDITES BEWARE
ATTENTION TECHNOLOGIES
When it comes to information technology, most organizations have taken a hair-of-the-dog-that-bit-you approach. Just as alcohol consumption causes hangovers, the widespread use of technology certainly contributes to the information glut and resulting attention deficit. The question is, can technology cure an information hangover and help solve the problem it helped create? We think so, although the cure must go far beyond the “intelligent agents” that have been discussed—but not made useful—for decades.
In this section we’ll describe three different types of attention technologies: attention-getting, attention-structuring, and attention-protecting technologies. For the most part, we’ll describe ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.