April 2001
Intermediate to advanced
272 pages
7h 25m
English
Content preview from The Attention Economy
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CHAPTER 11
“YOU’VE GOT LOTS OF) MAIL”
MANAGING INFORMATION, KNOWLEDGE, AND ATTENTION
Bill Coleman is a finance executive at one of the world’s largest pharmaceutical firms. He travels weeks at a time for work—to places as varied as China, the Philippines, Belgium, and Australia. His expertise is fraud investigation, which requires him to wade through an ocean of data (the usual fare of balance sheets, profit and loss statements, general ledgers) each year, overcoming language barriers and divergent accounting practices. With preparations for a trip to Japan under way and a stack of books to show for it—local and federal Japanese tax codes, one on U.S. records for the Generally Accepted Accounting Principles (GAAP), an English-Japanese business ...
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