CHAPTER 1
A NEW PERSPECTIVE ON BUSINESS
WELCOME TO THE ATTENTION ECONOMY
Rob Lippincott is starved for attention. As senior vice president of an online learning network in Boston, he spends virtually every minute of his day working or catching up on family business—he has nothing left for “hobbies,” a term that has come to seem quaint. At home, he’s devoted to his wife and school-age daughters, but even so he feels compelled to check voice mail and e-mail on a regular basis.
At work, the scarcity of attention is palpable. About thirty-five people work for him—software developers and content experts—and all of them feel the need for more of Rob’s attention. They and his peers in the company often ambush him on his way to the bathroom. Sometimes ...
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