April 2001
Intermediate to advanced
272 pages
7h 25m
English
Content preview from The Attention Economy
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CHAPTER 10
OFF THE ORG CHART
ORGANIZATIONAL STRUCTURE AND ATTENTION
Business functions. Customer types. Geographical regions. Product categories. All are important factors by which companies organize. But which should get more attention, and which less? Which deserve prominent boxes and lines on the org (organizational) chart? Organizational structure is the plan for—and the reality of—how power and responsibility are distributed across an organization. It’s clearly the subject of great attention within organizations: who’s moving up or on the decline, who will prevail in a disagreement, or who will come out on top in a reorganization or merger. Organizational structure reliably captures our attention because of some deep psychobiological urges. ...
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