Chapter One How to Play
When we unleash our natural creative potential, anything is possible.
There was no grand plan to what the Rolling Stones did, they just wanted to make great songs and music and they threw their hearts and souls into it. They were Tumbling Dice.
This unbridled creative spirit has made them one of the most enduring and iconic brands. It wasn’t all down to chance, of course. Mick Jagger, in a recent interview, told Business Playground, ‘Very early on I think I realised that image-making was as important as the music. Visual imagery helps tell the story.’ He commissioned the Tongue and Lips™ logo for a Rolling Stones record ...
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